Vuelo Group Branding and UI

Product mockup of the Vuelo Group logomark on a sheet of white paper. The logo is an abstract outline of a bird in a circle, and the logo colors are an orange-to-yellow gradient. Mockup of the Vuelo Group branding on business cards and stationery. Designs for the Vuelo Group business card. The back of the card has the logo in white on an orange-to-yellow gradient background. The front of the card shows the logo in orange and yellow on a white background along with mock contact info. Product mockup of the Vuelo Group website shown on a laptop and on a large computer monitor. One of the screens says 'Virtual Applications. Real World Solutions.' The other screen shows UI cards representing the product and service offerings for the company.

About This Project

Vuelo Group manages virtual representations of real-world objects with a focus on aviation technologies. I created their branding, UI, and company web presence.

The founder of Vuelo Group asked for a modern logo reminiscent of the art deco logos from the golden age of aviation. The bird in the logo is ascending at an angle of 15 degrees—the approximate pitch of an airplane at takeoff. The yellow-to-orange color gradient evokes optimism and energy.

Objective

Brand recognition

Tools

Sketch, Illustrator, Premiere Pro

Categories

Branding, CSS, HTML, Responsive Design, UI